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What would be your goals in terms of advertising a new

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?

What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students?
What type of advertising strategy would you suggest for this new Social Media Marketing major?
How is advertising and sales promotion similar? Dissimilar?
Which do you think is a more effective communication tool for marketing managers and why?

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