Complete the assignment in 1500 words:
Details - Case scenario
‘Uses and Gratifications of Facebook' in Moodle under the ‘Assessment 2' link. Jim has been able to gather data from 50 students so far in the SPSS datafileGRAT.sav
You are required to answer the following questions using his datafile:
1. For each of the variables, say which ones are nominal, ordinal, interval or ratio scales.
2. Perform the appropriate descriptive analysis with SPSS on all the questions of the questionnaire. You should analyse the data using the SPSS software.-You can do this assessment by buying the SPSS software or downloading a trial version of SPSS at https://www14.software.ibm.com/download/data/web/en_US/trialprograms/W110742E06714B29.html
3. Help Jim to analyse the relationship between the social gratification indices and
a) number of times respondents log onto Facebook
b) number of minutes spent on Facebook
c) gender
d) age
e) employment status and
f) relationship status.
4. What would be the marketing implications for advertisers on Facebook resulting from Jim's findings to the above questions?
Review the attachment:
Attachment:- Marketing assessment.rar