What would be the clv for the cohort


Question: When price is increased, assuming everything else stays the same, the retention rate is expected to be lowered. The analytics team developed another model, and predicted that when price is increased to $90 per year, the retention rate would be decreased to 60%. In this case, what would be the CLV for the cohort until 2026?

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Accounting Basics: What would be the clv for the cohort
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