Problem: For which of the situations below would a price skimming strategy be the most appropriate?
- A retailer is trying to increase its profit margins.
- Lindt chocolate is launching a line extension in the form of a few new flavors of their chocolate bars
- A new brand is launched in a mature food product category.
- An airline is trying to sell as many tickets as possible and also maximize its profits
- The company LG is launching a TV with a unique rollable screen