Assignment Problem:
Bell, D., S. Gallino, and A. Moreno. How to Win in an Omnichannel World, MIT Sloan Management Review 56, No. 1, Fall 2014, 45-53
Task 1. Describe the information and fulfillment matrix and discuss why this matters to retailers. What would be important decisions for omnichannel retailers?
Task 2. According to the authors, what did Crate & Barrel and Warby Parker do for their omnichannel strategy?
Task 3. What would be challenging tasks in supply chains for 1) information-online and fulfillment offline retailers, and 2) information offline and fulfillment online retailers?