What would be cutlass proposal to these prospective clients


Problem: Cutlass Marketing has two new prospective clients that have budget constraints on marketing campaigns to promote their products, which are fresh fish and tartar sauce. What would be Cutlass's proposal to these prospective clients? Select answer from the options below Cutlass should propose a combined pushing and pulling strategy that targets both retailers and customers. Cutlass should propose a cooperative advertising campaign that enables the clients to share the cost of advertising and create a complementary message that appeals to the larger consumer market for both product lines. Cutlass should propose a pushing strategy that relies on each company's distribution channels to raise awareness and increase their advertising power. Cutlass should propose a pulling strategy using inexpensive sources that include the Internet and social media campaigns.

 

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