Discussion: Digital Marketing
Write a 1 page paper on the following question below:
i. Using an example, discuss the difference between calculated and manual metrics.
ii. What would be a KPI for the Coca-Cola website? How about the Pepsi Facebook page?
iii. Choose a website and provide a link to it. How could segmentation be performed for this website?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.