Problem: I was asked to do an online simulation of "Using Perceptual Maps in Marketing and then answer these questions as if I had my own industry. I have a general idea of what is needed but would like confirmation I am on the right track.
1. What would a perceptual map of your own industry look like? Where would you go to get data for your industry?
2. Whar are some events that will dictate that a perceptual map cannot be used?
3. Is the repositioning of the product in the simulation as you had expected it to be?