Discussion Post: Business Ethics
• Why is it important for the FTC to govern advertising? Provide at least 2 points to support your answer.
When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
o McDonald's
o Cadillac
o Walmart
1) What words, feelings and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
2) Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.