Paper Homework
Length: 6 to 8 Pages.
Casino/Resort Business Case
The purpose of the Final Paper is to demonstrate your master of the learning objectives stated in this Syllabus. You will create a business case that focuses on a new casino/resort concept. In other words, you'll be selling a new casino/resort concept to me through this paper. You can select which jurisdiction the casino/resort resides in (Native Gaming, New Jersey, Nevada, etc.).
Possible Areas of Focus-
1. Class Learning Objectives (page 2 of Syllabus): Course Learning Outcomes
a. Explain and examine the role(s) and function(s) of core departments necessary for a casino/resort to operate including front-of-house departments, back-of-house departments, and amenity departments.
b. Design and develop a meaningful internal and external marketing plan for a casino/resort.
2. Why will your casino/resort be successful?
3. How will your casino/resort be different than others in the marketplace?
4. What theme will your casino/resort have and why?
5. What will be the target customer of your casino/resort and why?
6. What will be your internal and external approach to marketing?
7. What will be your approach to recruiting and maintaining talent?
8. What amenities will your casino/resort offer and why?
9. How will you determine game mix (table games and slots)?
10. What organizational structure will your casino/resort have and why?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.