For your service, taking account of the marketing activities previously described and allowing for your time to provide the service and any ancillary costs, assess the OVERALL COSTS of your business which you would take into account in setting prices.
PRICE SETTING: How will you set your price(s)?
Will you use TEMPORARY PRICE PROMOTIONS?
PRICE DISCRIMINATION: Will you vary your prices by segment? If so for whom and what will they be?
What will your expected PROFITS be? Show calculations for your expected profits over a reasonable time period. Refer to previous sections where you have stated performance goals.