Assignment: Communication Skills from a Global Perspective
TASK: Project- Internal and External Communications Strategy:
Learning Outcomes:
This project requires you to demonstrate effective communication skills when communicating on behalf of an organisation. You will need to apply skills in working with participants. This assessment reflects the following unit-learning outcomes:
• Learning outcome 1: Demonstrate the ability to write clearly and concisely through a range of communication modes that are relevant to mthe workplace and academic environment
• Learning outcome 2: Demonstrate the ability to think critically and creatively.
• Learning outcome 3: Demonstrate an understanding of the appropriate terms in a communication/workplace setting.
Task Requirements:
The organisation that you work for has taken an interest in the topic you investigated in Project 1 - Annotated Bibliography. Your manager has asked you to develop an internal and external communication strategy to promote the key findings of the topic you investigated. Therefore, you are required to develop a plan and write the content to promote your topic; firstly, within the organisation and secondly, to the broader public arena.
You will need to complete the following:
1. A situation analysis.
2. Set goals and objectives for the project.
3. Compile the content investigation you completed in project 1.
4. Decide on your target audience and key messages.
5. Decide on the communication channels, for example newsletters, print media, email, social media, and radio.
6. Write the content for the communication strategy.
a. You will need to produce at least two communication documents for your internal strategy and at least two communication documents for your ex-ternal strategy. For example, Internal: Newsletter for the organisation and direct email to the employees. External: Media release and Brief for an Advertising campaign, or a web page. You are able to produce addi-tional communication documents; however, the minimum is two for each strategy.
b. Include a memoto the managing director of the company providing an overview of this strategy.
Project Format:
The structure of the report should include the following:
Title Page (not included in word count)
• Title of the topic and student names and numbers
Contents Page
• A list of the contents of the report
Goals and Objectives
• What will your communications strategy achieve?
Target Audience
• Who the intended audience/s of the strategy?
Key messages
• What are the main messages that you want to convey in your communication strategy.
Content
• Write an example of Newsletter, media release, social media campaign, direct email, email or radio as outlined above.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.