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What will you measure to determine whether or not your new

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

- What will you measure to determine whether or not your new product plan for MM is a success?

- What about a contingency plan?

- Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

- As an entrepreneur, is it normal for Michelle to feel like she has the weight of the company (and this project) on her shoulders?

- Can you tell her something to help her deal with these thoughts?

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Marketing Research: What will you measure to determine whether or not your new

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