Company A Manufacturing produces a single product that sells for $60. Variable (flexible) costs per unit equal $20. Management believes that a 10% reduction in the selling price will result in a 5% increase in unit sales, currently 10,000 units. The company expects the total capacity-related costs to rise from $10,000 to $20,000 to accommodate the required increase in production if this proposed reduction in selling price is implemented. What will happen to profits?