Problem
You are Jesse Avshalomov, CMO of Medinas Health. You are concerned that the adoption rate of Asset Managers, Hospital Managers, and CFOs to join the MH network is slower than it could be. You will try to determine what's inhibiting these key stakeholders and design a marketing plan to get them on board.
• What will be the action plan /overall goal?
• What will be the smart short term and long term objectives?