Assignment
ABC Company is a reputable Hong Kong plush toy manufacturer targets on one to four years old kids. Today, at 10:00am, the company received a call from the local Consumer Council, which is a reputable and reliable semi-government public organization. The Council told the management that according to the Council's investigation, they found that the toys ABC produces are flammable and that the eyes (of the toys) are not fixed properly which make kids swallow them easily. The Council also confirmed that they would hold a press conference at 19:00 tonight, which all major media will attend, and announce their findings.
a) Identify the role and possible reaction of the following managers in this situation. Chairman of the Board
- General Manager
- Public Relations Director
- Production Director
- Chief Financial Officer
- Quality Assurance Director
- Marketing Director
b) What will be ABC Company's overall strategy in reacting this issue?