Assignment task:
Lola: Another Key consideration when discussing web analytics is channel analysis. Channel analysis examines KPIs by traffic source. The key is determining which channels provide the highest revenue per session. One channel source is organic search terms lead to a higher conversion rate, how should you respond? Question: When analysis shows that certain search terms lead to a higher conversion rate, how should bob respond? A. By responding search engine optimization efforts for those specific high-converting search terms B. By focusing in broad advertising campaigns that do not use speci?c search terms C. By decreasing the variety of sneakers available on their website D. By ignoring search terms data due to the decreasing reliability of keyword data search engines