Question: When Apple launched the MacBook Air in 2008, the commercials didn't say anything about performance or features, they just showed the product and stated that it was "the world's thinnest laptop." Which of the following is the best explanation for that choice? Question options: Design was the most compelling differentiator for this product, so it made sense to keep the focus on design in ads. Apple needed to demonstrate that its laptop was just as thin as its competitors. Apple knew that its brand couldn't compete on performance, so it was shifting consumer focus. There is no clear explanation, as this wasn't a good choice.