Problem: What were the risks in the Chobani pro-communications strategy?
Against this rising tide of anti-immigrant sentiment emerged a most unusual communications battle, pitting, of all things, a yogurt company against a right-wing media personality. The year-long, bare-knuckles, public street fight between Chobani Yogurt and Alex Jones was unprecedented. The question is about the Johns case when the owner of Chobani was accused of child rape and illegal immigrants sheltering.