Case study:- Welcome to the World of Sony-Unless the Falling Yen Rises Again
Q1 What were the major factors that led to the drop In Sony's exports from Japan?
Q2 In what Other ways has the strong yen affected Sony's bottom line? What would be the effect of a weak yen?
Q3 Why do you think it's important to Sony to manufacture more products in the United States and Europe and to also buy more from suppliers in other countries in Asia?
Q4 What are the major forces that affected the Japanese yen over the years? What factors do you think are important to monitor as you try to forecast what will happen to the value of the yen in the future?