Read case study on Integrating Supply Chains: Coty Cosmetics Integrates Unilever Cosmetics International.
Write a 5 page paper (1500 or more words) in APA format in response to the questions listed below:
- What were the incentives on addressing customer-facing aspects first?
- What were the drawbacks on addressing customer-facing aspects first?
- What would you have recommended and why?
(Note: Do not include references that are not cited in the text of your paper)