Assignment: Multicultural Considerations
Read the case study "National Canine Weight Check - Integrated."
In a 2 to 3 pages written document, review the importance of integrated marketing communications in the case. Be sure to answer the following questions:
1) Why does this situation require integrated marketing as opposed to just public relations plans? Be sure your response indicates your understanding of integrated marketing concepts.
2) What were the strengths and weaknesses of each step in the ROPE process?
3) Defend whether you believe National Canine Weight Check could have been successful using only public relations. Why or why not?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.