Assignment
Length: 2500 words.
You have been asked to consider what is ‘strategy' and more specifically what is ‘business strategy'. We have emphasized the importance of considering time and space in strategic thinking and the principle of manoeuvring against an opponent or opponents. This assignment encourages you to apply strategic thinking to your essay.The ambition of the module team for you is to become strategically critical.
Task
Select a company (or organization) of your choice. Investigate this company and its history and identify its key strategic moves over a defined period of time.
1. Briefly identify the boundaries (strategic space) in which your analysis is taking place... for instance which markets, which industries, which strategic groups.
2. Briefly identify the time period, or periods in which you think something strategically interesting happened. Define those periods as phases, episodes and events and argue why they are important.
3. What were the key environmental challenges the firm was addressing?
4. Characterize their competitive strategy drawing on models and ideas of your choice.
5. Using the principles of the Ansoff Matrix, identify the moves made, and the methods used for those moves in the chosen time and space.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.