Problem
Suppose I own a weaving business in the Philippines which advocates for the environment by upcycling old material and incorporating it in my textile products, and hiring local artisans to weave traditional clothing. Our board of directors decided to make a marketing strategy where we want to spread the message that local artisans are having a difficult time seeking employment due to a low demand for traditional fabrics and that the current fashion industry is actually causing more harm than good. Can you give ideas for key theme(s) for a PR campaign and what we can do to implement said campaign?