Homework: MiniSims Paper
The MiniSims Marketing Plan Homeworks will consist of a series of Marketing Plan MiniSims Homework/Modules that will provide you with opportunity to apply what you are learning in a simulated marketing environment to develop a Marketing Plan via Connect. The product you design (virtually) will be a backpack. There are several market segments to select as your target market, as the MiniSim will describe each of the market segments in terms of size, growth and preferences. Further, there will be "avatar" coaches in the MiniSims who will provide you goals and guide you through the decision making and provide feedback.
MiniSims Marketing Plan Project Final Analysis Report
After you have completed all of the Marketing Plan Homeworks/modules, you will submit a written Marketing Plan Project Analysis Report. As you proceed through each module, keep track of each of your decisions and the outcomes of your decisions such as your target market, product design, pricing strategy, integrated marketing communication strategy, etc. Your MiniSims Marketing Plan Project Final Analysis Report should encompass the following:
i. Introduction
ii. Who was your target market? Why did you select that target market? How did you segment the market and what type of segmentation bases were used? (demographic, etc.) What was your positioning strategy (salient attribute, etc.?). You have addressed various target markets during the MiniSims
iii. What buyer behavior was the most impactful in making your marketing decisions?
iv. What was your product strategy? What type of product was it (convenience, shopping, etc.)?
v. What was your pricing objective (sales, profit oriented, etc.)? What was your pricing strategy? (price skimming? marketing penetration? Status quo?)
vi. What was your Integrated Marketing Communications Strategy?
vii. What metrics did you use/ review to analyzing your strategies for the Marketing Plan to assess if your plan is reaching its objective of increasing sales?
viii. Conclusion
At the conclusion of the MiniSims Marketing Plan Homeworks, you will write a 2 to 3 pages Marketing Plan Final Analysis Report which include not only summarizing your decisions for each of the homeworks, but also analyzing them in terms of marketing theories applied.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.