Assignment
A. What was your initial reaction after seeing the commercial and how Cheerios portrayed the "new American family"? What values, beliefs, attitudes support this?
B. People were upset with the portrayal of the father's role in the commercial. Why?
C. How does the interaction between the actors in the commercial relate to gender and ethnic stereotypes?
D. Reflect on the Developmental Model of Intercultural Sensitivity. How is this commercial reflected the stages of Denial, Defense, and Minimization?
E. How does the complicated history between African Americans and Caucasians in the United States impact the family portrayed in the commercial?
F. Was there an alternative to Cheerios' decision to dismantle the comments section of its YouTube page after racist comments appeared?
G. What were some of the issues with Cheerios' response to consumer reaction given that Cheerios disabled the YouTube comment section, but continued to air the commercial?
H. In the future, what can Cheerios do to increase cultural intelligence and reflect this knowledge in their advertisements?
I. What can you do to identify and understand your own unconscious attitudes towards race and ethnicity?
J. How have the depiction of multiracial/ethnic families increased since the initial publication of this case?
Attachment:- Case.rar