Discussion Post
The collection of Google Analytics Marketing Case Studies, Short 1 to 2 pages case studies, discussing various companies use of Google Analytics in driving digital strategy. Your job is to pick one of the case studies, read it and answer the following questions in your discussion post:
• Provide a 1 paragraph synopsis of the case study. What was the marketing problem of the company?
• What was the use of analytics to support their strategy?
• What type of metric did they use for performance measurement and why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.