Assignment: DATA on SPSS
Length: 1,000 to 1,400 words .
Analyze the case ‘Pillsbury Cookie Challenge' case. Your report should address (but is not limited to) the following questions:
1. What are consumer insights? What types of business challenge can benefit from consumer insights? How are consumer insights obtained?
2. What was the objective of the usage and attitude study? What did the team learn from the study and what are the implications of these learning?
3. Develop perceptual maps for the potential targets (users, lapsed users and non-users). What are the implications from these maps?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.