Problem: Search for and watch controversial commercials from Cheerios or Honey Maid.
Research one of these campaigns.
- What was the goal of the campaign?
- Was the campaign a success? Why? Include the factors upon which you based your analysis.
- Did any aspect of this campaign fall short? Why?
- Did this campaign go viral? Explain.
- Explain integrated marketing communication (IMC) strategies, and describe how the company used them in the campaign.
- Was the company able to replicate its success in subsequent campaigns?