Problem
Branding is one of the most powerful tools an entrepreneur can add to their marketing arsenal. While often overlooked, effective branding can ultimately serve as the added value that will entice consumers to purchase your product over another. However, branding must be used ethically and must not be used as a tool to feed consumers' desires in an exploitative manner. Find an example where a brand overtly exploited its consumers through branding while failing to deliver on value. How did they do so? What was the backlash they received?