Solved: What was penskes simple goal for ford for carrier and, Marketing Management

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What was penskes simple goal for ford for carrier and

Question: Penske Logistics/Ford Motor Company Case Study Assignment

Penske Logistics is a 3rd-party logistics provider (3PL). Review the following:

· Homepage

· Solutions page

· Industries page

· Ford Case Study

Answer the following questions:

1. What was Penske's simple goal for Ford for carrier and premium freight management?

2. What award did Ford give Penske as a result of their work together?

Information related to above question is enclosed below:

Attachment:- References.rar

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