Problem
Nike initially spurned the sale of their products directly on Amazon, but it ended up testing out supplying Amazon with merchandise anyway. What was the main reason Nike made the decision to try Amazon?
1) Amazon promised that they would be able to reach more customers on their platform than Nike could through their stores.
2) Nike had begun to think that their sales were less efficient through their own physical retail partners
3) Nike was already the most purchased apparel brand on all of Amazon and Nike was losing money to Amazon sales.
4) Nike was concerned about sales of their products under other sellers.