Question 1: How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Concepts & Connections 1.1)
Question 2: What was Airbnb's response to the COVID-19 pandemic? Does it appear that the company's business model is more resilient than that of its hotel chain rivals?
Question 3: What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses.
Question 4: In what ways has the lodging consumer changed, and how does Airbnb's customer value-proposition meet this change?
Question 5: What key factors may determine the success or failure of Airbnb?
Question 6: What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?