Problem:
Using the five stages of the consumer purchase decision process describe how you chose to become a Murray State student. Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer. Explain the differences between routine problem solving, limited problem solving, and extended problem solving. Give an example of when each might be used. What are the five stages of the organizational buying process? Describe at least three differences from the consumer buying process. Name the three countries that dominate world trade. Which is the largest exporter? Which is the largest importer? Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach? A marketing manager should develop segments for a market that meet five principal criteria. List these important factors in forming market segments. What variables might be used to segment these consumer markets? (a) smartphones, (b) frozen pizzas, (c) breakfast cereals and (d) soft drinks?