1.Questions that precede strategic decision making:
a. What values are going to guide the airport business?
b. How far down the road should the airport look?
c. What assumptions about the external environment underpin the airport's strategy (regulation, the economy, resource availability, technology, competition, and the market)?
2. Questions that address products and services:
a. What existing and new products and services can the airport offer or not offer?
b. What criteria can the airport use to evaluate a new product or service opportunities?
3. Questions that address customers and markets:
a. What existing and new customer groups can the airport serve or not serve?
b. What criteria will the airport use to evaluate a new market opportunity?
4. Questions that address competitive advantages:
a. What factors (price and/or the various dimensions of quality) are meaningful to the airport's customers?
b. Which factors can represent an airport's competitive advantage?
5. Questions that address product and market emphasis:
a. In which of our current product or market areas should the airport place its greatest emphasis (resources and attention)?
b. In what new product or market areas should the airport place its greatest emphasis?
6. Questions that address strategy implementation:
a. What financial and non-financial measures can the airport use to assess the viability of the strategy.