Assignment task: What value do big-box stores add for the consumer? a.) They are a form of just-in-time distribution. b.) They are more convenient. c.) They are not considered retail stores. d.) They cut out all intermediaries.
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We've discussed the role of place in the 4 P's (place, price, promotion, and product), so what is the right place? Think about how things are marketed to you. Where do they end up? How are they positioned? What makes you want to buy them? How do you know to go there? This tutorial will focus on place, which is one of the 4 P's in the 4 P's marketing model. Our discussion breaks down as follows:
1. Place in the Marketing Mix
2. The Distribution of Goods
2a. Warehousing and Just In Time Distribution
2b. Distribution Channel
3. Benefits of Intermediaries
4. Benefits of Big Box Retailers Terms to Know 1. Place in the Marketing Mix As you know, place is part of the four P's: Product Price Place Promotion Place refers not only