Discussion
1) What value creation strategies would you suggest for Nyassa for gaining market leadership?
2) Should Nyassa make a move on the value equivalence line (VEL), and if so what move would result in a proactive competitive price strategy?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Nyassa.rar