VALS2 Assignment
Go to the VALS website https://www.strategicbusinessinsights.com/vals/ustypes.shtml. Read about the segments and then take the survey.
In 2-3 double spaced pages:
- Provide a brief overview of the VALS2 system
- What VALS type did you turn out to be? How do you feel about these results? Is this the type you would expect to be based on the descriptions provided on the VALS2 home page? Why or why not? If not, what type had you predicted for yourself? What products do you use that you think would be typical of this VALS type?
The paper should be subdivided into three sections:
1. Objective
2. Methodology
3. Key Findings