Problem
What is one industry that fascinates you or would be your 'dream industry' ..... high-end fashion, professional sports, Hollywood? Take a minute to describe the business/industry to the class (feel free to be creative and imaginative, this is only for discussion purposes). Now, what are some different segments that the business could be broken-down into to better analyze operational effectiveness? What useful knowledge could you gain as a manager/owner from the segmented financial reports?