Discussion 1
The Green Wave
Identify and discuss three natural drivers of the Green Wave in business as they relate to one of the following industries. (You do not need to limit your discussion to the natural drivers identified in your text.)
- The automobile industry
- The construction industry
- The entertainment industry
- The fashion industry
What unique opportunities are created for the industry that you are addressing by the natural drivers that you have identified? Identify one specific business in the industry that you have chosen and discuss whether it has responded to the unique opportunities created in a strategic manner. Explain.
Discussion 2
Environmental Thinking as Strategy Organizations must recognize that sustainable economic growth is not possible without considering the needs and demands of society as a whole. An organization has to take responsibility for their actions and decisions. An organization should consider others instead of themselves in the process of becoming successful. Read the article, "Seeing green by being green: Patagonia, Samsung, Phonebloks, Glad, Energizer, and IKEA go far beyond recycling" and respond to the following:
Discuss an example of a company you have seen that practices green marketing. List what each company described in the article is doing to maintain sustainability. Is sustainability always a good idea for a business?