Using Video in Your Business
With the widespread use of video on the Web, many companies find it essential to have an online video presence to generate interest in their products. Review a few of the "Will It Blend?" videos produced by Blendtec (blendtec.com/willitblend). These simple videos became cult hits on YouTube and remarkably increased Blendtec's sales of its high-end blenders. Assume you are working for a company that makes graphic T-shirts. What types of videos could you deploy that would increase awareness of your shirts? If you worked for a local restaurant and bar, what types of videos would draw customers to your business?