What types of products/services use personal selling
Problem: What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix? What types of products/services traditionally use personal selling? Why is personal selling important?
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It is for 2 mounts (June-July 2023) marketing communication campaign for PlayStation 5 in the UK.
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What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?
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