Problem
For purposes of answers to the below questions, imagine you are an industry consultant for a graphic design business you hope to launch. You are hired to come up with a new concept that would target a specific demographic market as a way to competitively differentiate itself from your competitor.
a) What are the defining characteristics of the brand?
b) What types of products or services will you sell?
c) Who are some of your closest competitors?
d) How will your price compare to competitors?
e) What is the quality of the products and services?
f) Where will your business be located?
g) How large will your business be?
h) What will significantly distinguish you from the competition?