Assignment: Product Managers
Briefly describe heavyweight product managers and lightweight product managers. Address the following:
• Compare and contrast these two types of managers, including their roles and authority.
• What types of new product development lend themselves well to heavyweight product teams? List two products currently on the market that would benefit from heavyweight teams. Defend your choice for these products being developed by heavyweight product teams.
• What types of new product development lend themselves well to lightweight product teams? List two products currently on the market that would benefit from lightweight teams. Defend your choice for these products being developed by lightweight product teams.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.