Module- SLP Assignment: PRINCIPLES OF MARKETING
For this SLP assignment, you will prepare a 5-minute video, a PowerPoint presentation with voice-over, or a PowerPoint presentation with speaker notes.
Visit two large retailers (e.g., Target and Walmart) near you. (Note: If you are in a location that does not have large retailers nearby, choose two competing retailers with whom you are familiar. If you have any concerns, please contact your professor for approval of your choices.)
Walk around the stores and make note of the components of the marketing mix (the 4 P's) and what types of marketing and buying behaviors you observe. Prepare a 5-minute video or a PowerPoint presentation with photos (at least 6 slides) and voice over comparing and contrasting the marketing mixes of the two retailers. You want to convey to the viewer the look and feel of the different retail experiences. Concentrate on "who, what, when, where, and how."
Keys to the Assignment
• Your presentation should be professionally prepared, as if you were making a presentation to your boss.
• PowerPoint presentations must include voice-overs and/or speaker notes.
• Explain your analysis using terminology and concepts introduced in this module.
• Include a title page and reference sheet with your assignment submission.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Module-Background-Information.rar