Problem
You are the head of HR at major clothing retailer. At the lastest strategy meeting, the head of marketing has proposed that company profits can be increased by 75 percent if customers can be convinced to purchase more than one item at a time when visiting stores. The marketing department is proposing to study how advertising and store layout can be used to increase customer purchases. How can HR contribute to this study and what types of employee measures would be useful to incorporate in the study.