1. What type of targeting is strategy is Boyle’s Strength & Conditioning likely using?
a. undifferentiated
b. differentiated
c. concentrated
2. In thinking about Mike Boyle Strength & Conditioning’s target markets, which of the following segmentation variables is the company most likely using?
a. Lifestyles and income
b. Lifestyles and personality
c. attributes Age and gender Age and benefit expectations.