What type of segmentation is the movie theater using, Marketing Management

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What type of segmentation is the movie theater using

Question: In order to customize its marketing communications, the local movie theater grouped consumers by whether they prefer action movies or romantic comedies. What type of segmentation is the movie theater using? In order to customize its marketing communications, the local movie theater grouped consumers by whether they prefer action movies or romantic comedies. What type of segmentation is the movie theater using? Demographic psychographic lifestyle social geographic

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