Assignment: Leveraging Search Technologies
Length: 4 to 5 pages.
Google is the world's premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
Research an organization located in the Kingdom Saudi Arabia and discuss the following:
a. What type of search engine technology is the company using?
b. Discuss the benefits the company is gaining from using that technology?
c. What sort of metrics does the company use to measure the success of the utilized search engine technology?
d. What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Reference
a. Chapter 6 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
b. Wei, L., & Na, C. (2020). Personalized recommendation algorithm based on improved trustworthiness. 2020 International Conference on Robots & Intelligent System (ICRIS), 526-528.
c. Drivas, I. C., Sakas, D. P., Giannakopoulos, G. A., & Kyriaki-Manessi, D. (2020). Big Data Analytics for Search Engine Optimization. Big Data and Cognitive Computing, 4(5), 5.