Problem: Building Your Marketing Plan
Step: Research the following questions to be used in your marketing plan.
A new product line for BMW could be a line of electric vehicles.
1) What communication channels (traditional, digital, etc.) do you plan to use to reach the target audience of your business, product/service?
2) What distribution channels (e.g., own stores, partner distributor, etc.) do you plan to use for your product/service?
3) What type of relationship/interaction do you plan to establish with your customer (e.g., direct contact, events, etc.)